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Sarah Simpkin
Sarah Simpkin

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Dec 1, 2021

No such thing as a free dinner on Park Lane

A pragmatic guide to architecture awards When I started working for an architecture practice almost fifteen years’ ago, I was in put charge of awards. They won a lot of them. At first it was fine. Satisfying even, seeing the design teams recognised for the months they had lost to…

Design Awards

6 min read

No such thing as a free dinner on Park Lane
No such thing as a free dinner on Park Lane

Published in UX Collective

·Updated Mar 30, 2021

You look creative, but you sound like a bank

How understanding tone of voice can help architects, designers and creative businesses win work and get noticed. — When I go into an architecture practice as a freelance writer, one of the first things I do, after a good nose around the projects, is get a sense of their tone of voice. In some cases, this has been thought about by someone; it’s easy to pick up and…

Tone Of Voice

6 min read

You look creative, but you sound like a bank
You look creative, but you sound like a bank

Feb 8, 2021

Weaving Not Drowning

In Homer’s Odyssey, while Penelope waits for her husband Odysseus to return, she weaves. To keep her suitors at bay, she tells them she’s weaving a funeral shroud for Laertes, her father-in-law, and promises to choose one of them when it’s finished. She weaves by day and unpicks the shroud…

Craft

4 min read

Weaving Not Drowning
Weaving Not Drowning

Feb 2, 2021

Promenades

Sometimes Nicola Dale and I make work together — we are friends, and shared a studio as students. These days, she’s a full-time artist and I’m a writer that can’t quite let go of the idea of making things for their own sake. During 2020, we each developed our own…

Art

5 min read

Promenades
Promenades
Sarah Simpkin

Sarah Simpkin

Writing about buildings, mostly

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